Our Purpose: Championing Local Retail

DINASI DIRECT was founded in Bangalore with a clear mission: to protect, empower, and grow Kirana stores so they don't just survive, but thrive.

Neighbourhood shops are more than just businesses. They support families, create jobs, and keep communities strong. We give them the same advantages that large chains enjoy - fair pricing, reliable supply, and modern tools that simplify operations without removing the human touch.

Our team collectively brings over five decades of experience from industry leaders like Udaan, Metro, Bigbasket, and Solv. This diverse background, spanning FMCG, trading, agro-manufacturing, and wholesale distribution, provides an end-to-end understanding from sourcing to last-mile retail.

DINASI DIRECT Store Owner

Our Vision: A Thriving Local Retail Ecosystem

We envision a future where every Kirana store in Bangalore not only survives but thrives in the face of corporate competition.

Our roadmap is clear:

Strong, independent shops will continue to anchor every neighbourhood, supported by technology that makes their operations easier while keeping the human connection alive.

DINASI DIRECT is committed to ensuring that Kirana stores remain at the heart of Bangalore's communities for generations to come.

Traditional Kirana Store Interior

Join Our Movement

Whether you are a shopkeeper looking to grow, a brand partner seeking to expand your reach, or a professional eager to contribute, we invite you to be part of our mission to strengthen local retail.

For Shopkeepers

Access transparent pricing, reliable next-day supply, and intuitive tools to grow your business.

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For Brand Partners

Expand your reach through our network of local retailers across Bangalore.

Become a Partner

For Professionals

Join our team and contribute to strengthening local retail in Bangalore.

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